#iMentor with Harkheindzel Kenny Omiyale
The sole motive of the employment and deployment of this strategy of vibration is to BE IN CHARGE!
Being in charge is a position of great responsibility. It takes precision and strategy.
Does Facebook ask for your permission before they change their interface?
Did First bank ask their customers before changing their brand logo?
Actually they all did. But in a subtle way.
Some months ago, I was privileged to be at the strategic committee of an institution and I must tell you its not as easy as you think. It takes attention to the slightest detail for effectiveness.
I’ll drop a few things you should note as you engage the strategy of vibration:
Time: Find the most suitable time to effect the change. If you do it too soon or too late, there will be consequences. Watch out for holidays and use it to your advantage. Notice how major firms use this strategy?
Traffic: Your customer base or traffic must be considered with optimisation in mind. The aim is to make everyone go in your direction, that way you’ll keep smiling to the bank.
Tempo: How often do people do something similar or together. Find what makes them do it and give them a little incentive. You’ll be surprised at the outcome.
Topography: Have a grip of your environment. Know the culture and value systems on ground. Then use it to your advantage. (If people live in a cold region, give them heat and you’ll always be in business.)
Vibration is best used with consistency. Don’t engage this strategy if you’re only thinking of a one moment transaction or experience. That would be your worst move ever.
Enjoy your day.
Unleashing Soteria, Lambano Soteria.